Guillaume Schlupp
Founder · Product strategy, design, professional accounts
Over 3,000 LED neons delivered across 13 countries. A decade of entrepreneurship in premium interior design.
Guillaume Schlupp is the founder of Helioneon, the European brand of premium custom LED neons for demanding professionals and homeowners.
An entrepreneur for over 10 years, Guillaume has led his own ventures in interior design, digital and B2B sales. This deep experience has allowed him to truly understand the real needs and constraints of running a business from the inside: business development, marketing, financial management, customer relationship management. A 360-degree business perspective that he now puts at the service of every Helioneon professional account, from independent restaurateurs to hotel purchasing directors.
In 2022, he founded Light Genius, his first venture into LED signage, where he delivered hundreds of pieces over three years for restaurants, hotels and homeowners across Europe. This first chapter taught him the craft in depth: choosing the right silicone components, understanding manufacturing constraints, perfecting 3D mock-ups before production, managing 7-day international delivery.
Helioneon was born in 2025 from the same commitment, with a broader ambition: to become the European benchmark for premium LED neon. The brand relies on more precise industrial processes, more rigorous sourcing, and a refined understanding of the international market, built project after project.
His true passion remains premium interior design and furniture. Over his years in trade and digital, Guillaume has worked with major hotel groups, architecture firms and renowned interior designers, giving him the eye and vocabulary of these demanding worlds. This dual sensitivity, business and creative, runs through every Helioneon project: validated mock-ups before any euro is spent, direct exchanges with architects and decorators, finishes calibrated for premium integration.
In total, over 3,000 neons made under both brands (Light Genius then Helioneon), delivered to 13 countries, from a Marseille restaurant to a London showroom and a Spanish seaside villa.
Today, Guillaume leads product strategy, design and the relationship with Helioneon's professional accounts, with a 3-year warranty and 100,000 hours of product lifetime as non-negotiable standards.