---
title: "Guillaume Schlupp · Founder of Helioneon | Bio & background"
description: "Guillaume Schlupp, founder of Helioneon. 10+ years of entrepreneurship, 3,000+ LED neons delivered in 13 countries: decor, hospitality and architecture."
url: https://helioneon.com/en/guillaume-schlupp/
---

# Guillaume Schlupp

Founder · Product strategy, design, professional accounts

Over **3,000 LED neons** delivered across **13 countries**.
A decade of entrepreneurship in premium interior design.

**Guillaume Schlupp** is the founder of Helioneon, the European brand of premium custom LED neons for demanding professionals and homeowners.

**An entrepreneur for over 10 years**, Guillaume has led his own ventures in interior design, digital and B2B sales. This deep experience has allowed him to truly understand the real needs and constraints of running a business from the inside: business development, marketing, financial management, customer relationship management. A 360-degree business perspective that he now puts at the service of every Helioneon professional account, from independent restaurateurs to hotel purchasing directors.

In 2022, he founded **Light Genius**, his first venture into LED signage, where he delivered hundreds of pieces over three years for restaurants, hotels and homeowners. This first chapter taught him the craft in depth: choosing the right silicone components, understanding manufacturing constraints, perfecting 3D mock-ups before production, managing 10 to 14 day international delivery.

**Helioneon was born in 2025** from the same commitment, with a broader ambition: to become the European benchmark for premium LED neon. The brand relies on more precise industrial processes, more rigorous sourcing, and a refined understanding of the international market, built project after project.

His true passion remains premium interior design and furniture. Over his years in trade and digital, Guillaume has worked with **major hotel groups**, **architecture firms** and **renowned interior designers**, giving him the eye and vocabulary of these demanding worlds. This dual sensitivity, business and creative, runs through every Helioneon project: validated mock-ups before any euro is spent, direct exchanges with architects and decorators, finishes calibrated for premium integration.

In total, **over 3,000 neons made** under both brands (Light Genius then Helioneon), delivered to **13 countries**, from a Marseille restaurant to a London showroom and a Spanish seaside villa.

Today, Guillaume leads product strategy, design and the relationship with Helioneon's professional accounts, with a 3-year warranty and 100,000 hours of product lifetime as non-negotiable standards.